Starbucks Current Marketing Strategy 2025. Learn how digital innovation, customer experience, and sustainability drive their success in the coffee industry. Starbucks’ marketing strategy focuses on product innovation, social media marketing, and sustainability.
Through its brand and marketing strategies, starbucks has created a unique identity as a coffeehouse and established itself as a market leader by prioritizing the distinct. It wasn’t just about making great coffee, though that was an important part of it.